13 Effective Email Marketing Tips


10 Powerful Email Marketing Tips to Help Your Business Grow More Than Ever

Email marketing offers a cost-effective way for small and large businesses to connect with existing customers and leads. In fact, stats show that many companies generate $40 for each dollar that they spend on their email marketing budgets. If you’re not seeing that type of ROI, please read on for some email marketing tips that will help you achieve it.

When you send emails, you can grow your business from the comfort of your home or corner office. And while it may be tempting to go straight for Facebook or Twitter in the social media age, most people still use email daily.

More than 304 billion emails are sent and received on any given day, and there’s no no postage necessary. This is why strategic email marketing campaigns offer a significant return on investment if you use them effectively. So, let’s look at some tips for incorporating email into your marketing so you can grow your business.

Marketing emails

These are usually informational or promotional messages sent to people who asked you to keep them updated, such as prospects, clients, reporters, vendors, affiliates, etc. Marketing emails encompass a variety of content, but most are used to send newsletters, sales promotions, announcements, press releases, follow-ups, and surveys.

This type of email is usually automated and triggered by your customers’ activities. Examples of transactional emails include welcome messages, order tracking, received payments, registration confirmations, etc.

Don’t underestimate the potential of these messages. If you’ve sent a customer a transactional email, they’ve completed at least one action that indicates they’re very likely to engage with you again. These are trusted emails, which means they have higher open rates and provide plenty of opportunities for engagement and cross-selling.

Email marketing best practices FAQ

Email marketing best practices are general guidelines for businesses to use when sending emails to subscribers on their mailing list. Email marketing best practices are a core pillar of any long-term email marketing strategy. Following these best practices can help companies send better emails and build better email campaigns that engage customers, drive more business toward your website, and keep your email marketing strategy in compliance with anti-spam legislations like GDPR.

Email marketing best practices include guidelines like using double opt-in email sign-up, sending a welcome email, avoiding no-reply email addresses, personalizing emails, A/B testing your content, segmenting your audience, optimizing your sendouts for mobile email clients, and cleaning your email list.

Employing email marketing best practices means better emails for your subscribers that are delivered, opened, and engaged with. Crafting emails with these guidelines in mind will help subscribers build brand affinity for your company, trust in your products, and in interest in your services.

There are a slew of email marketing faux pas, including single opt- in email sign-up, purchasing third-party email lists, sending personalized emails, and maintaining a list that’s large but unengaged. By following email marketing best practices, you can avoid sendout slip-ups that cause readers to disengage or unsubscribe from your email list.

Email marketing best practices are generalized guidelines that are effective across a range of industries, whether you’re a company in beauty ecommerce or productivity B2B software.