Email marketing templates

This is another source where you will find free email and newsletter templates that you can use for your campaigns. The templates are available for different kinds of emails that your business might send like welcome emails or deals and offers. This source is especially good for finding newsletter templates as they have quite a few unique designs.

Шаблон письма к празднику День отца «Самый лучший отец в мире» для индустрии «Хобби» мобильный вид


If you prefer to look at multiple design options and don’t want to put much effort into customisation, then this is the source for you. With over 300 email template designs you’d want for nothing more. Whatever kind of email you want to send, you will find several email templates for it. This is an excellent source for email templates for marketers that are looking for tons of unique design ideas.

They also provide customised email templates for different industries. So, all you need to do is use a template predesigned for your industry and you won’t need much customisation. Of all the sources listed here, this is probably the biggest in terms of their collection of email templates. And, after you look at their selection, chances are, you won’t need to look any further.

Stripo Free HTML Email Template

BEE Free

Still looking for more great email marketing templates? BEE Free is a great source for finding unique and vibrant email templates suited for all occasions, both for personal and business use. They have a selection of 200+ designs that you can choose from, depending on the type of email that you want to send. They also categorise their email templates by industry and type of email, so it is easier for you to find something that you can use as-is, without modification.

And, given their selection of templates, there will hardly be any need for you to check out any other sources. This is not a popular email marketing tool. In fact, not many people know about it. It is kind of a hidden gem. And you can use to your advantage.

Почему наши готовые шаблоны принесут вам большую пользу?

Stripo предлагает только 100% адаптивные шаблоны. Это означает, что они будут правильно отображаться на всех типах мобильных и десктопных устройств, а также в большинстве почтовых клиентов. Полная адаптивность шаблонов, доступных в Stripo, подтверждена тестированием при помощи Email on Acid.

Впрочем, Stripo не останавливается на достигнутом и дает вам возможность оценить новый уровень адаптивного дизайна для мобильных девайсов.
Адаптивность нового поколения — это возможность выбирать изображения, контейнеры, другие элементы письма и даже целые ряды, структуры и полосы, которые вы хотите скрыть или отобразить в мобильной версии. Кроме того, вы можете отдельно настроить разные размеры шрифта, ширину кнопок, отступы между контейнерами и другие стили для мобильных и десктопных устройств.

How to Make an Email Marketing Template

If you want to have more creative control over your emails, you can make email templates of your own. The simplest way is to modify an existing template and save it for later use. However, you can also create custom templates from scratch.

A screenshot explaining how to create email template from scratch in Tidio

Email design builder

Dropping elements of email design in the template builder

HTML email marketing templates
If you want to create your own HTML email templates, you need a text editor for developers. There are many tools but it requires advanced web development skills. Creating emails in HTML is different from building websites. If you are not a developer, try an email template builder instead.

Email marketing templates

You can use this template to ask your customers the same questions or even add a comment box asking them for more detail on how you can improve. Customers like being heard—all you need to do is give them a chance to speak up.

Saturn - Responsive Email + StampReady Builder

6 Email marketing templates that drive results

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy. And let’s not get into the level of skill and understanding required to design an appealing newsletter.

So the real question is, why not? With email marketing, you’re doing more than selling. You’re providing value to customers and prospects. These folks voluntarily signed up for your email list and want the insights, tips and deals you share.

How email templates accelerate marketing efforts

It’s a constant time suck, especially when you have other tasks to manage. With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects.

And since templates provide structure for email campaigns, it makes personalization seamless. It’s easier to target several audience lists with customized content to match the interests and needs of each group. Just plug in the information to make each email marketing campaign unique.

6 sample email blast templates (and why they worked)

1. Moriarty’s Gem Store: Event promotion


“We believe it did well because of the copy and the sense of urgency, as this was released one hour before the event. While it’s not the most glamorous looking, it did the job.” — Jeff Moriarty, Marketing Manager at Moriarty’s Gem Art

The template’s layout is simple, with a large logo at the top, body copy and a large CTA button. The goal is to drive traffic to its event, so the color and large text in the CTA are perfect since it directs your eyes straight to it.

2. Zapier: Blog promotion

Your team conjures up ideas for topics your audience will enjoy reading. Rather than waiting for them to find it on search, you can use an email marketing template to promote the blog posts you publish each week or month.


The template also has other recommended readings from the Zapier blog team. It works because the goal is to drive more traffic to their blog. If the initial post doesn’t do the trick, they have four additional opportunities for subscribers to click.

3. MarketAPeel: Quick tip

Some email newsletters are like mini-magazines, filled with stories, lessons and next steps. But this isn’t the only way to guide and inspire your readers.
Short, quick tips are also helpful, particularly for those who lack time, like with MarketApeel’s audience of business professionals.

MarketAPeel agency uses an email marketing newsletter template to promote content to their audience.

This is a cold email with a straightforward headline and a video discussing the topic. It also includes links to articles related to the core topic of making better decisions. It works because it’s short, actionable and gives readers a list of blog links (potential traffic, which can turn into leads).

“My cold list open rate is around 25%. I send short emails with one tip, one call to action, and a subject line about a problem the receiver may have – not what I’m selling. I don’t use negative clickbait subject lines like, “Don’t use X, unless you…” That works, but it doesn’t fit my branding.” Shannon Peel, Owner of MarketAPeel

4. WallStreetZen: Free insights

Wall Street Zen

5. Copywriting Crew: Cold outreach

In this example, you’ll see the template is rather personalized, short and to the point. A subject line piques interest, then a brief introduction and offer based on the problem presented. Then it ends with a no-pressure CTA.

Copywriting Crew uses email marketing templates with personalized greetings for cold outreach.

“Instead of selling our services directly we invite them to check out our portfolio examples so they can make up their own mind. The email ends with an invitation for a quick call but isn’t pushy.” — Jesse Forrest, Founder of

6. Webinar promotion and follow up

Launching a course requires gaining the trust of complete strangers. You have to build confidence in buying your expertise. One way course creators do this is by hosting webinars. To get more attendees to these events, you need an email list-building strategy. And a funnel to nurture leads into attendance and eventual course sign-ups.

This was Engagio’s strategy for one of its client’s Portrait Accelerator Masterclass. They promoted a free webinar that would pitch the paid course. The initial email went out to over 41,000 subscribers in an email blast.

An initial email promotes a drawing masterclass to subscribers.

This email template is highly visual with a logo, a large colorful CTA button and images. It’s a personalized promotional email using real-life visual examples from students to encourage signups. And it worked.

A follow-up email to the drawing masterclass promotes a webinar..

Best Marketing Email Templates for 2022

1. Marketing Agency | Responsive Email Template

This multipurpose responsive email template comes with a drag-and-drop builder and attractive modules so you can easily customize the template to your brand. You can save customized templates for future use. It supports all major email clients including Apple Mail, Google Mail, Yahoo, and Hotmail.

You can download and customize the template for MailChimp, StampReady, MyMail, and Campaign Monitor. Thanks to compatibility with MyMail and Mailster, it’s also ready to use with WordPress. The template works smoothly across all modern browsers.

Marketing Agency - Responsive Email TemplateMarketing Agency - Responsive Email TemplateMarketing Agency - Responsive Email Template

2. Brand | Multipurpose Responsive Email Template

Brand is a multipurpose responsive email template and has beautiful customizable sections, In addition to supporting background images on all major email clients, the templates works on all modern browsers. It is ready to use with MailChimp, MyMail, Mailster, Campaign Monitor, and StampReady. It also includes HTML files that are compatible with FreshMail.

Brand - Multipurpose Responsive Email TemplateBrand - Multipurpose Responsive Email TemplateBrand - Multipurpose Responsive Email Template

3. Mzone | Responsive Email Template for Business

The Mzone email template has a beautiful clean design and comes with more than 20 editable modules. It supports MailChimp, Stampready, and Campaign Monitor. You can change images, elements, and background colors. Mzone works smoothly on all screens and browsers. The downloadable files include HTML and inline CSS.

Mzone Responsive Email Template for BusinessMzone Responsive Email Template for BusinessMzone Responsive Email Template for Business

4. Dazzle | Photography Email Newsletter Template

Dazzle is a clean, minimal photography-based email newsletter template for your modelling, photography, videography, and creative business. It’s responsive and compatible with MailChimp, Campaign Monitor, StampReady, Mymail, and Inline Mail.

Dazzle - Photography Email Newsletter TemplateDazzle - Photography Email Newsletter TemplateDazzle - Photography Email Newsletter Template

5. Cromo | Corporate Email Newsletter Template

Stunning campaigns are within your reach with this responsive corporate email newsletter template. It has a clean design, simple layout and clickable navigation features. In addition, it comes with an editor that is compatible with Campaign Monitor, StampReady, MailChimp, Mymail, and Inline Mail.

Email marketing templates can save you time—and money

Hearing about triggers, automation, and sequences can be overwhelming, especially when you’re crunched for time and money. That’s why email marketing templates are nothing short of a blessing for companies that want to connect with their customers (especially if these companies have limited design and marketing resources).

By taking inspiration from companies who’ve nailed their email marketing campaigns and then plugging their ideas into your templates, you too can send effective emails to your customers. Email templates give you the best of both worlds when it comes to marketing: they make your message look professional and slick, and they save you time too.


Hacking Parkinson’s Law for productivity greatness

Time management is a common challenge most of us struggle with. When competing priorities come up at once, it can leave us wondering how we can find a way to get it all done. “If only I had more time,” we think to ourselves. And yet in reality when deadlines approach, self-discipline kicks into full .

Email marketing templates

If you’re sending an everyday email to your friends or family, you just type a few lines, hit send, and you’re done. But if you want to create a good impression with potential clients or followers, professionally designed email templates can be a great way to ensure your email has the impact you want it to have.

B2B webinar promotion email

21 B2B email marketing templates

We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy.

1. Welcome email template

buffer welcome email

First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. By doing nothing, you make it difficult to create a strong impression. When you sign up on their web form, Buffer’s welcome email includes links to their support email address and a link to their Twitter profile. Simple yet effective!

How to implement: Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. In the email, make sure you introduce yourself and company. You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles

2. Curated content email template

B2B curated content email

Each week, CrazyEgg and Kissmetrics founder, Hiten Shah sends a roundup of his favorite posts on topics that include SaaS, marketing, sales and growth. Hiten is able to deliver great content directly to his readers without them having to search the content out online. He’s helping his readers do better, which adds a lot of value to his subscribers.

How to implement: Whether you’re in customer service, social media, banking or the automotive industry, you can create a list of the best content you’ve read and share it through email to your subscribers with links to this content. You don’t need a fancy design either! In doing so, you’re delivering value without being self-promotional.

3. Company announcement email template

B2B company announcement email

In in the mid-19th century, newspaper vendors would shout out when there was newer “news”. Even though the channels have changed (unless, of course, you have hired street vendors lately…), newsworthy content about your company is still valuable content for your readers. In fact, 26% of all B2B subscribers sign up because they want to be kept informed on company news, according to research by Chadwick Martin Bailey:

Why people subscribe to email

When SumAll acquired Flutter, a tool that helps businesses grow their Twitter following, one of the first things they did was inform their subscriber list. In doing so, they were able to create new interest in their product offering. So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact.

How to implement: Whenever you have news to share, such as winning an award, changes to product offering or new pricing options, for example, announce this news to your subscriber list. You can either include all of the company news within the email or itself, or link the email to a landing page. (This email template works well for lead nurturing or customer marketing campaigns).

4. New article email template

B2B article email

Gerry McGovern has long been sending new articles that he publishes in his weekly “New Thinking” email series. The email content, which is a copy of the article content that is published on his website, is a great way to update his email subscriber list of new content, without the subscriber having to visit Gerry’s website. It’s not promotional in anyway, other than providing the reader with some thought-provoking content.

How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website.

5. Video email template

B2B video email

Weekly bestsellers

Koble | Mailchimp Business Email Template Sets

Koble | Mailchimp Business Email Template Sets

Multimail | Responsive Mailchimp Email Template Set + Builder online

Multimail | Responsive Mailchimp Email Template Set + Builder online

SimpleApp - Email Notification Sets

SimpleApp – Email Notification Sets

Style - Ecommerce Responsive Email Template with Stampready Builder Access Style - Ecommerce Responsive Email Template with Stampready Builder Access

Style – Ecommerce Responsive Email Template with Stampready Builder Access

Hot under $18

Udos - Multipurpose Responsive E-Newsletter Email Templates Udos - Multipurpose Responsive E-Newsletter Email Templates Udos - Multipurpose Responsive E-Newsletter Email Templates Udos - Multipurpose Responsive E-Newsletter Email Templates Udos - Multipurpose Responsive E-Newsletter Email Templates

Udos – Multipurpose Responsive E-Newsletter Email Templates

Melvin Agency - Multipurpose Responsive Email Template

Melvin Agency – Multipurpose Responsive Email Template

Moovit Agency - Multipurpose Responsive Email Template

Moovit Agency – Multipurpose Responsive Email Template

Orion App - Multipurpose Responsive Email Template

Orion App – Multipurpose Responsive Email Template

Father’s Day Marketing & Campaign Ideas


Marketers know that email design can be so important for making a good first impression to new subscribers.

There isn’t a one-size-fits-all solution to drive sales with your email marketing strategy. Understanding your customer segments and how your product addresses their needs are key to identifying which emails types to use in your campaign.

Welcome Emails

Make your new customers feel special with a good welcome email that reaffirms the reason they decided to follow your brand by making their first purchase. Welcome emails are a great place to set the tone of your exciting new relationship!

Newsletter Emails

One of your most reliable tools for driving new sales is email newsletters because it builds up your brand authority in your niche. With newsletters, the key is to be consistent in your message, cadence, and CTA (calls to action). This will build expectations and habits for your customers.

Referral Emails

Referral emails are great for tapping into your customer’s network and gaining new subscribers to your brand. Chances are, your customers will have friends who will also enjoy your online store and this is your best asset for growing your email list and driving new sales.

Promotional Emails

Emails are an awesome channel to promote your products. You can get really creative with this type of email and run campaigns like flash sales, special offers for VIP members, and special occasions like Black Friday. This is also a really fun opportunity to get creative with your subject line!

Abandoned Shopping Cart Emails

On average, over 70% of ecommerce shopping carts are abandoned at checkout. But brands with abandoned cart emails can turn approximately 4% of abandoned carts into sales with every email they send. Think about how you can emphasize the value of your product and increase your conversion rate.

Upsell & Cross-sell Emails

Transactional emails like shipping confirmation and order confirmation emails are an underrated opportunity to upsell and cross-sell to customers. When used correctly, they can be a very effective way to keep your customers engaged and turn first-time buyers into repeat customers. Spruce up your boring confirmation email by adding value and help your ecommerce business stand out!

Winback Emails

A great way to nudge your customers and stay at the top of their mind is to send winback emails. These emails help drive repeat sales and can be used as another opportunity to cross-sell items. For example, you can send winback emails to cross-sell jeans that typically go with a sweater your customer purchased. Winback emails work, as repeat customers are nine times more likely to convert than new customers.

#1. Flash sale email template

#2. Weekly newsletter email template (with images & social media)

Weekly Newsletter Email Template

#3. Product spotlight email template

Product Spotlight Email Template

#4. Featured products email template

Dark Theme

#5. New product announcement email template

New Product Email Template

#6. Top selling products email template

#7. Brand awareness email template

Join us on social media

#8. Customer testimonial email template

Video stories

#9. Order confirmation email template

Order Confirmation Email Template

Try this email template for free

#10. Order confirmation + upsell email template

Upsell Email Template

Email template FAQs

What types of ecommerce emails are there?

Generally speaking, there are 7 types of ecommerce marketing emails to target different stages of the customer journey. They are welcome emails, referral emails, re-engagement emails, promotional emails, abandoned cart emails, up-sell emails, and cross-sell emails.

How do I make an email template?

To make an email template, you will need an email marketing tool. Then, identify the format and key pieces you want to include in your email template such as: email banner design, brand logo, relevant content blocks, and calls to action. You can make the template as simple or as complex as you need it to be depending on the purpose of the email.

Where can I find the best free email templates?

How can I create a professional email template?

When creating professional email templates, don’t start from scratch! Key things to consider are to clearly define your brand voice, purpose of the email, design with web and mobile in mind, and include relevant calls to action.